Do you follow football? Or soccer ⚽️ as it’s also known?
Do you remember when the English Premier changed from a rebranded Division 1 to something actually special? It was a commercial decision and made to relaunch the league with a new TV deal bringing untold fortune to clubs, making the Premier league ‘The Promised Land’.
We had players from all over Europe joining clubs – some you’d even heard of! If you had a non-GB passport and were half decent then you’d likely get a contract somewhere. It worked for the guy who wasn’t the cousin/nephew of George Weah – for about 20 minutes.
For me, the changes came with the foreign managers coming in, bringing new ideas, tactics and skills.
It was electric, it was (as Ruud Gullit says) sexy.
As revenues went up so did interest from ‘investors’ and clubs started to get bought up by some of the weathiest people in the world.
The product got structured and polished and the public rinsed of as much money as possible.
But, whilst the transfer fees and players wages increased, for the most part, the quality increase did not keep pace and we ended up with a very expensive, often dull, spectacle.
It has is moments of course but the revolution was over years ago and, with it,the death of sexy football.